The Hottest Buzz: Social Media Marketing
Social Media is the “hottest” topic on the Internet today. If you’ve been giving some thought to getting on board, but don’t know where the platform is, let’s take a minute to talk about the “Who, What, When, Where, and How” of social media and you, that’s “Who.” Then you can make a better decision about whether to add Social Media to your chiropractic marketing strategy.
Social media marketing may seem familiar in some aspects to other chiropractic marketing strategies you’ve considered in the past, and yet unfamiliar at the same time. In the “familiar” category, you wouldn’t try any kind of marketing plan without taking the time to understand what you’re doing and what you want to get from it. It’s important to ask yourself, “What are my goals?” Once you’ve decided what you want, you’ll be more capable of using social media to your best advantage.
When you are ready to begin your social media effort, but before you start, you will need to make certain that you “own your name” on all the social media outlets, that is to say, be certain that your name or the name of your clinic is attainable so that you can use precisely same name on all of the social channels you desire to use. When you’re ready, there’s a service, which is totally free, that can assist you with your search. Knowem.com is the who to go to. This service will research where your name is and/or if it’s available or not on a large number of social media sites.
The next step, once you have all your social media accounts secured, is to decide where you would like to be active. Because you have a clinic to run and patients to see, in the beginning only a few social media sites will benefit you most and may actually be all you’ll need. That way you won’t get distracted by in too many channels. So, how do you choose the best sites for you? Choose the social media site where the most action is, which are facebook, twitter, linkedin, and Youtube
What successful social media activity will do for you is build a genuine presence in your community. What you should never do “sell” on your social media sites, that means don’t sell your clinic, don’t sell services or products, don’t sell anything! The benefit of social media is for you to go out and network with the community. Of course, inform them about what you do, but do it by becoming a participant. There is actually no difference between social networking offline and social media networking. It is important to be clear on this point, people on social media do not want to be sold to! Social media sites are similar to a neighborhood backyard barbecue. People are standing around talking about who they are and what they do, and then a participant asks you what you do. Or, maybe you begin the conversation by simply saying, “Hi, I’m Dr. ____. The same dynamics apply with social media. “Work” your social media sites in the same way you’d work your offline networking communities, which is to say, answer the questions and concerns that let people know who you are and gets them interested in the who that’s you!
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